The effect of colour and scent on our moods and memory.

As part of the spring campaign 2022 for Escentric Molecules perfumes, Colour Therapist and Holistic Designer Suzy Chiazzari explores the extraordinary ways in which the interplay of colour and fragrance activates a mosaic of senses, emotions and memories. "Our olfactory organs are linked to the limbic brain, the area where our most primal instinct lies." Therefore, scent has the power to help us conjure up an odour image, an olfactory déjà vu. But is it possible to bypass our cultural and emotional expectations, concocting a totally original scent untouched by our pre-coded emotional responses and associations? Read the article by clicking the link below.

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